Kia South Africa introduces Sales Cadet Programme to Support Gender Diversity and Training Excellence
3 April, 2025
- Commitment to increasing female representation within the auto industry
- Guiding candidates to success
Johannesburg, South Africa – 2 April 2025 – Kia South Africa is proud to announce the introduction of its Sales Cadet Program, which currently has 16 participants enrolled—comprising 10 females and six males. This initiative has been launched in the Gauteng region specifically as a pilot and clearly aligns with Kia’s commitment to enhancing gender diversity within the automotive industry, with a focused strategy to increase the number of female
employees at key levels within the business.
As part of this initiative, Kia South Africa plans to expand the program by adding four more participants by mid-April, bringing the total to 20, with a goal of adding more females and two more males to the roster.
The purpose of this program is to equip participants with both theoretical and practical knowledge, skills and experience required to become fully-fledged Sales Executives by the end of June 2025. The training program is divided into two key phases:
1. Foundational Phase: Participants begin with a two-week induction at Kia’s Head Office, where they receive theoretical training on a wide range of topics related to the automotive industry. During this phase, they are introduced to the global Kia brand and gain a deeper understanding of its values and operations, as well as how Kia South Africa fits into the broader global strategy and contributes to the brand's success in the local market.
2. In-Dealer Phase: Following the induction, participants will be placed at dealerships near their homes for practical, hands-on experience. They will be actively engaged throughout the three-month program, working closely with mentors, such as Dealer Principals, who will guide and lead them through the day-to-day operations. Participants will be required to submit a Portfolio of Evidence (POE) for evaluation by their workplace coaches/mentors, ensuring their progress and development are closely monitored. Upon successful completion and evaluation of their POEs, the aim is to absorb
participants into Kia dealerships as Sales Executives.
“We are excited about this programme and its alignment with our commitment to not only enhance the training of our Sales personnel but also to strongly support our goal of increasing female representation within Kia South Africa,” says Paul Turnbull, CEO of Kia South Africa.
This commitment is a testament to Kia's vision of developing talent and fostering a diverse, inclusive workplace.
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