Kia EV9 receives Best of the Best at Red Dot awards
23 May, 2024
The Kia EV9 has been recognised with a prestigious Best of the Best award at the recent Red Dot awards in the category for Product Design 2024 in the Cars and Motorcycles category. This success at the highest level of the global design competition acknowledges the contribution that Kia as a brand and the EV9 in particular, has made to setting exceptional standards for design innovation.
The accolade also recognises the inspiring power of Kia’s design philosophy. ‘Opposites United’, which has guided every stage of the EV9’s development. Reinforcing Kia’s strong design identity, this design philosophy continuously inspires Kia to create products that are meaningful, and which positively impact the lives of its customers.
The Kia EV9 represents the essence of Kia’s ‘Opposites United’ design philosophy, presenting a harmonious combination of futuristic design, highly advanced technology and sustainable values. Harnessing the creative tension generated by the divergent values of nature and modernity to deliver a harmonious whole, the philosophy provides Kia’s designers with a framework through which to fuse a unique combination of sleek, sculptural shapes and assured, assertive geometry, delivering a strikingly contemporary yet graceful aesthetic.
The EV9 also represents Kia’s strategic commitment to becoming a leader in sustainable mobility. When it was launched the flagship SUV was the first model to embrace the brand’s three-step design sustainability strategy, initiated to gradually phase out the use of animal sourced leather, apply ten must have sustainable items to all new Kia models and commit to ongoing research into the development of natural and bio-based materials.
The Red Dot Design Award is one of the most highly sought-after seals of design quality. Each year, a jury of international experts examines the submissions for design quality and degree of innovation. This year, the jury acknowledged the creative influence of Kia’s Opposites United design philosophy, highlighting the EV9’s successful exterior design, contemporary character and strong classic lines.
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