Kia design team honoured at 2024 Car Design Award ceremony
28 August, 2024
Kia was honoured at the 2024 Car Design Award ceremony with an award for the brands Opposites United design language. Kia unveiled its revolutionary Opposites United design philosophy in 2021. The philosophy harnesses three energies including tension, harmony and dynamism in order to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.
Kia’s EV9 has won numerous awards recently including the 2024 World Car of the Year and the 2024 North American Car, Utility and Truck of the Year awards. Kia was also awarded at the iF Design Awards where the EV9 received a prestigious Gold. By embracing the spirit of Opposites United, Kia’s designers aim to harness the power of design to shape a future of mobility that is innovative and sustainable, and which tries to make people’s lives easier and better.
The latest award recognises the motivation and dedication of the countless members of Kia’s global design team who are driven to impact the industry with relevant and meaningful design. Kia is a brand that recognises the profound influence that design can have as they prioritise sustainable, user-centric design.
Since its inception in the 1980s, the Car Design Award has served as global recognition for the design teams responsible for the best concept cars, production vehicles and overall design language on offer. The jury which comprises of journalists from internationally renowned automotive and design magazines, selects only 10 production car and 10 concept car projects from the past year, as well as the design language of just five brands, for consideration as finalists.
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